Honestly, I didn't think that I would like this documenty. But I even laughed! Maybe because I found very interesting to watch ads in any kind. I like to appriciate the well filmmed commercials, when they have clever points and ironic content.
Killing Us Softly 3, made me think again about which I already found irritating. In my childhood I hated the girls who play only with their barbies,wear pink all over, don't run cause they are afraid to get dirty! By that, I can't deny that I also played with barbies and liked it. But I was not finding them real anyways, in games; I never gave them realistic jobs like teacher or officer, always princess, fairy or pop-star. Moreover I always prefered lego and puzzeles to barbies. But the pressure on children by commercials and so with their peers is enourmous.
Boys, wear blue and hate pink, they play with toy guns and hyper-mascular male figures or super shiny toy car. Instead, girls need to be shy, help the mother, play with their little iron and other house gatgets. Even it's very common that mothers tell their girls that they should not laugh laudy and run very much because its rude.
In documentry, she also mentions that the commercials for kids have an innevitiable connection with power. She gives an example about racism in ads by referencing a little black boy and an older white girl.
There were many different interesting points which I didn't analyze in detail, like;
-How media turns the reality into 'thing' to make it more vulnerable against violence and overcontrol.
-How unapproachable idealized beauty is shown in ads that you have to try all through your life by new products to reach impossible. And this impossible is only the 5% of the american society.
-The message of silence for women is shown by their body language (mouth shut by hands, unhealty,weak gesture) in commercials.
-Pornographic approach to romance and sex in America and how it cause to teenage pregnancy. (By the way,in good way I can say that this topic is not observed in Turkish society however it also creates dangereous illiteracy in sexual education.)
I hope my notes will also be helpful for those follow my blog : )